Meet the professionals who can help you Pursue Your Goals


We help individuals and families pursue their ideal retirements.

Meet The Team

The team behind Vitality Investments is made up of qualified financial professionals who are passionate about helping individuals and families achieve their ideal retirements.

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Victoria Larson CEO

Victoria is committed to teaming up with you to build a financial plan for a lifestyle without compromise.

Before launching Vitality Investments, Victoria was an insurance executive and agency owner with Allstate Insurance for 15 years. She developed and nurtured relationships with her client base that set a standard of excellence, quality service, trust and integrity. In early 2016, after growing her agency from nothing to more than $7.5 million in annual premiums, Victoria decided to sell her ownership stake to investors and start her own firm.

Victoria practices focuses on designing comprehensive retirement plans utilizing a variety of different investment portfolios as well as insurance solutions such as proper life insurance planning and long-term care programs to address three critical risks in retirement: market volatility, tax rate risk and long-term care.

Victoria uses her extensive experience and knowledge of insurance and business management to inform, protect and educate her clients and help them to ensure their personal financial and estate needs are achieved.

Victoria has passed the Series 6, 63 and 65 securities exams and holds life and health insurance licenses. She is a graduate of DePaul University with a bachelor’s degree in marketing.

In her free time, Victoria likes to spend time with her children and two grandchildren. She loves cooking, traveling and cycling.

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Ali Hays Operations Manager

Ali Hays recently joined Vitality Investments as an Event Coordinator/Customer Service Representative. She has over nine years in hospitality with a strong background in customer relations. She is committed to providing outstanding customer service and organizing unique, retirement informational events at the highest quality.

Ali was born and raised in Indiana and comes from a family with strong midwestern values. She earned her Bachelor’s Degree from Western Kentucky University (home of the hilltoppers) in Communications with a minor in Sales and Marketing. As a military spouse, she has lived in many states. She is now proud to call the Sunshine State of Florida home.

When not serving our client, she is on the run, spending time with her two young girls and enjoying family time with her parents.

Ready to Take The Next Step?

For more information about any of the products and services listed here, schedule a meeting today or register to attend a seminar.

Or give us a call at 941.413.0331